Categories: Small Business

The 2025 Watchlist: 25 Small Businesses Making Waves and Driving Innovation

The business world is on the march, and 2025 promises to be a year of innovation and fresh horizons.

As consumer preferences shift and technologies transform, small businesses are evolving to fit new needs. From sustainable solutions to state-of-the-art tech services, these small businesses have become the future.

Speaking of which, you may have heard the term “small business” many times. In case you’re unfamiliar with this term, here’s an easy definition by Investopedia:

“A small business is a company of relatively limited size, as measured by its revenue, number of employees, or both.”

To make it much easier, a small business is a company with small/limited employees and revenue.

Now, you might think, “Well if a small business has a limited workforce and gains, why is it important?”

A good question, and here’s a good answer: it’s important because it propels innovation, creates jobs, and contributes to local communities.

Allow us to elaborate.

Generally, small businesses introduce new products and services, sowing the seeds of increased competition and encouraging larger companies to improve. Moreover, they reduce unemployment and grease the wheels of the economy. They also support local or small-scale economies by circulating money within the community, which leads to further prosperity.

Did you have the importance of small businesses down pat?

Related: Small Business Trends to Embrace in 2024

3 Main Statistical Data on Small Businesses

Without a doubt, small businesses are the heartbeat of the American economy.

  1. There are approximately 33.2 million small businesses in the United States, making up 99.9% of all commercial activities.
  2. E-commerce, online marketing, artificial intelligence (AI), cybersecurity, and customer experience are becoming integral to small businesses, highlighting digital transformation, security, and customer-centric strategies.
  3. Customers tend to champion small businesses that demonstrate sustainability and social responsibility.

25 Promising Small Businesses Set to Thrive in 2025

Looking toward the future of innovation and entrepreneurship, these 25 emerging small businesses are definitely shaping the landscape in 2025.

Chosen for their unique approaches, groundbreaking solutions, and the pledge of transformative impact, each company represents the cutting edge of their respective industries.

Let’s give you the names of these small businesses you’ll most likely watch thriving in the coming year. They’re the next wave of game-changers.


NextNav

Founders: Dr. Arun Raghupathy (Co-Founder), Mariam Sorond (Chief Executive Officer)

Revenue: $4.4 million

Estimated Revenue: $2.04 billion

Founded in: 2020

Headquarters: Reston, Virginia

NextNav, Inc. develops advanced positioning, navigation, and time solutions. Their Pinnacle system provides floor-level altitude services to devices equipped with barometric pressure sensors.


Causal

Founders: Taimur Abdaal (Co-Founder), Lukas Koebis (Co-Founder)

Funding Raised: $25 million

Founded in: 2021

Headquarters: London, England

Causal is a business planning platform designed to help companies build models, visualize data, and communicate with numbers. They integrate with data sources like accounting software, HR systems, and CRMs to enable businesses to pull live data into their models and dashboards.


Parallel

Founder: Diana Heldfond (Chief Executive Officer)

Funding Raised: $22.8 million

Founded in: 2021

Headquarters: New York

Parallel is a tech-forward provider of learning assessments and support services for students with learning differences. The company specializes in neurodevelopment assessments and treatment solutions for conditions such as dyslexia, dysgraphia, dyscalculia, and executive dysfunction.


Bandana

Founders: Caleb Lee (Co-Founder), Timothy Makalino (Co-Founder), Larry Zhang (Co-Founder)

Funding Raised: $8.5 million

Founded in: 2022

Headquarters: Brooklyn, New York

Bandana is an online job platform streamlining human resource management, particularly for hourly wage workers. It gives details regarding pay, health insurance, paid time off, and job locations.


Esper Bionics

Founder: Anna Believantseva (Co-Founder and Chief Operating Officer)

Funding Raised: $2 million

Founded in: 2019

Headquarters: Brooklyn, New York

Esper Bionics is an innovative engineering company that develops human enhancement devices. They improve the quality of life of individuals with limb issues through a wearable brain-computer interface controlled by a cloud-based software solution.


Kira Learning

Founder: Jagriti Agrawal (Co-Founder and Vice President), Andrea Pasinetti (Co-Founder and Chief Executive Officer)

Funding Raised: $22.5 million

Trending Revenue: $2.5 million

Founded in: 2021

Headquarters: Palo Alto, California

Kira Learning is an AI-powered educational platform dedicated to revolutionizing computer science and AI education for K-12 students. They prepare them for success in a future where AI and technology are increasingly significant.


VeraDermics

Founder: Reid Waldman (Chief Executive Officer)

Funding Raised: $38 million

Founded in: 2019

Headquarters: New Haven, Connecticut

VeraDermics is a medical dermatology company focused on developing innovative, first-in-class therapeutics for common skin conditions. They harness front-line clinical experience to identify and administer treatments for real-world patient needs.


Encora Therapeutics

Founders: Daniel Carballo (Co-Founder and Chief Executive Officer), Alison Davanzo (Co-Founder and Head of Operations), Kyle Pina (Co-Founder and Head of Engineering)

Funding Raised: $17.6 million

Founded in: 2018

Headquarters: Boston, Massachusetts

Encora Therapeutics is a healthcare technology company that develops wearable neurostimulation devices for people with neurological movement disorders. They aim to deliver affordable, personalized, and non-invasive solutions to relieve tremors and promote better liveability.


Dosso Beauty

Founder: Kadidja Dosso

Estimated Revenue: $1 million

Founded in: 2018

Headquarters: Philadelphia, Pennsylvania

Dosso Beauty is a Black-owned company versed in hypoallergenic braiding hair and organic hair care products. They’re set on offering high-quality, non-irritating hair products for anyone with sensitive scalps and skins.


Viv

Founder: Katie Diasti (Chief Executive Officer)

Funding Raised: $1 million

Founded in: 2019

Headquarters: Boston, Massachusetts

Viv revolves around women’s health and wellness and is proficient in sustainable, eco-friendly menstrual care products. They prioritize and provide modern, earth-friendly period care solutions that are kind to women and the environment.


Calyan Wax

Founder: Jacob Johnson (Chief Executive Officer)

Expected 2023 Revenue: $7 million

Founded in: 2017

Headquarters: Arlington, Texas

Calyan Wax is a candle company that crafts premium and eco-friendly soy candles while supporting a noble cause. They strive to provide a simple way for people to join the fight against human trafficking in the United States.


Fahlo

Founders: Carter Forbes (Co-Founder), DJ Gunter (Co-Founder)

Expected Revenue: Over $35 million

Founded in: 2018

Fahlo is a company that combines fashion with wildlife conservation. They sell bracelets equipped to track a real wild animal using an app. Fahlo allows customers to feel connected to wildlife, which is conducive to conservation work.


SuperMush

Founder: Alli Schaper (Co-Founder and Chief Executive Officer)

Funding Raised: $3 million

Expected Revenue: $1.5 million

Founded in: 2020

Headquarters: Venice, California

SuperMush is a lifestyle brand that creates mushroom-based superfood supplements to enhance mental and physical well-being. They offer a range of organic mushroom sprays to replace sugary supplements, sleeping aids, and caffeine.


Zapps Wholesale

Founder: Anthony Zappitelli (President)

Expected Revenue: $50 million

Founded in: 2017

Headquarters: Belmont, North Carolina

Zapps Wholesale is a wholesale distribution company that provides first-rate truckloads of products from some of the largest retailers in the world at wholesale prices. From electronics to apparel, they stock in bulk and sell at fair prices.


Bluedot

Founders: Ferhat Babacan (Co-Founder), Selinay Parlak (Co-Founder)

Funding Raised: $5 million

Founded in: 2021

Headquarters: Palo Alto, California

Bluedot provides electric vehicle (EV) charging and fleet management solutions. They simplify the transition to green energy for EV drivers and fleet managers.


Iron Abode

Founder: Melanie Montierth (Chief Executive Officer)

Lifetime Revenue: $12 million

Founded in: 2018

Headquarters: Sugar City, Idaho

Iron Abode is a home decor manufacturing company that produces personalized and high-end shelving solutions. They make it convenient for customers to add personalized and stylish shelving to their homes, mixing functionality with elegance.


Trilobio

Founders: Roya Amini-Naieni (Co-Founder and Chief Executive Officer), Maximilian Schommer (Co-Founder and Head of Robotics)

Funding Raised: $3 million

Founded in: 2021

Headquarters: San Francisco, California

Trilobio is a biotechnology company adept at synthetic biology and lab automation. They envision reforming life science research by providing sophisticated robotic lab automation modules and a platform for distributing lab protocols as code.


Basecase Capital

Founder: Alana Goyal (Managing Partner)

Funding Raised: $99 million

Founded in 2020 and headquartered in San Francisco, California, Basecase Capital is a venture capital firm that invests in seed to early-stage companies, particularly in the software, IT, and AI industries. They aspire to empower innovative startups and furnish them with the needed capital and strategic guidance.


Hivemind

Founder: Evan Fisher (Managing Director)

Funding Raised: $40 million

Founded in: 2022

Headquarters: New York

Portal Ventures invests in pre-seed-stage companies, especially those in the cryptocurrency and blockchain sectors. They encourage the next generation of tech entrepreneurs to move forward and provide them with crucial investments and directions.


Team DSB

Founder: Dillon St. Bernard

Estimated 2023 Revenue: $450,000

Founded in: 2021

Headquarters: New York

Team DSB is a social impact-focused creative agency that offers imaginative direction, communication strategy, and project management. They work with nonprofit organizations (NGOs) and drive social change.


Moolah Kicks

Founder: Natalie White

Funding Raised: $4.97 million

Founded in: 2020

Headquarters: New York

Moolah Kicks is a women’s basketball brand that creates sneakers designed for female athletes. They concentrate on biomechanically tailoring these sneakers to support female basketball players.


Econergy

Founder: Atticus Francken (Co-Founder)

Expected Revenue: $100 million

Founded in: 2018

Headquarters: Chicago, Illinois

Econergy is a sustainability and renewable energy company operating across the United States. They’re devoted to facilitating the shift to renewable energy sources for different organizations and helping them form or join energy coalitions.


Baleena

Founders: Julia Yan (Co-Founder and Chief Executive Officer), Sarah Beth Gleeson (Co-Founder and Chief Technical Officer), Shoshana Weintraub (Co-Founder and Chief Technology Officer)

Funding Raised: $460,000

Founded in: 2022

Headquarters: Philadelphia, Pennsylvania

Baleena is a materials engineering startup tackling microplastic pollution in the fashion supply chain. They utilize bio-inspired filter technology that integrates into washing machines, captures microfibers released during washing, and prevents them from entering waterways.


Conduit Tech

Founder: Marisa Reddy (Co-Founder)

Funding Raised: $5 million

Founded in: 2022

Headquarters: Somerville, Massachusetts

Conduit builds innovative system design and sales tools for HVAC (Heating, Ventilation, and Air Conditioning) contractors. They offer load calculations, 3D models, and project planning in terms of design. For sales, they provide tools that assist in creating customized, accurate estimates on-site in a few minutes.


3Laws Robotics

Founder: Andrew Singletary (Co-Founder and Chief Executive Officer)

Funding Raised: $2 million

Founded in: 2022

Headquarters: Pasadena, California

3Laws Robotics develops safety solutions for autonomous and human-operated robotic systems. They create plug-and-play modules that ensure only safe actions are passed down to robot actuators, meeting the goals of real-time safety analytics, collision avoidance, geofencing, stabilization, and fault management.

Take a deep dive into our SlideShare and enter the world of creative power and success!

Final Note

As we celebrate these trailblazers shaping the future, it’s evident that small businesses will remain essential drivers of economic growth and societal advancement.

Keep an eye on these players – they embody the very essence of creativity and transformation in the business world.

Kelvin Stiles

Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.

Recent Posts

Gearing Up Your Local Candy Shop for Halloween: Key Statistics for Growth

Halloween, an evening before All Saints’ Day, is coming soon. It’s an occasion mixed with thrill, excitement, and horror. Get…

2 months ago

Exit Surveys: What Can Departing Employees Tell You About Retention?

Did you know that approximately 6 million people quit their jobs in 2023? The U.S. Bureau of Labor Statistics reported…

4 months ago

The Best Moments of the 2024 Olympics: The Highlights

The excitement of the Olympic Games is always through the roof! These games are the modern revival of the ancient…

4 months ago

The Role of Surveys in User Experience (UX) Design

Running a business is always challenging, especially when understanding the market and improving user experience. For that, you need to…

4 months ago

100 Digital Tools For E-commerce Startups

Startups are an international hit. They have achieved global popularity in no time at all. According to Embroker, 5 million…

5 months ago

The Presidential Choice: Kamala Harris or Donald Trump?

The United States presidential election of 2024 is around the corner. It is a big opportunity for Americans to exercise…

5 months ago