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The world is seeing a tectonic shift in the way businesses are being operated. Mompreneurs are a significant part of this new wave. With the demands of motherhood all but making mom quit their day job for something more flexible, something that puts them in the role of decision makers. They want to run a business on their own terms, doing what they are truly passionate about.
Here are some facts and figures highlighting the shift towards mompreneurship, giving a snapshot of what sort of businesses are likely to be run by Mompreneurs of today as well as tomorrow:
Mompreneurs are taking over the world with their out-of-the-box business ideas and unorthodox managerial styles. We take a look at how 10 moms have broke the entrepreneurship barrier and how did they went from a stay-at-home mom to an empowered individual who calls the shots in their business ventures.
Christina Simon, winner of Top 25 Mompreneurs (2012) award, runs a comprehensive blog ‘Beyond the Brochure’ for parents looking for advice on education in LA. Her blog involves iron-clad research and surveys that provide invaluable advice on schools admission processes, issues that kids and parents alike face in private schools based in LA. Christina knows how crowded and competitive the market is and for this purpose she reached out to other bloggers from other localities and cities. The role of academic surveys in accumulating up-to-date data about costs, timings, teachers, environment, culture and more in schools around Los Angeles and beyond have helped many parents make the right choice for their offspring. Christina became a mompreneur, taking advantage of modern day information gathering techniques and online connectivity to grow a network of bloggers who are as passionate about educational issues as her. In order to put herself out there, she first self-published her book, gaining some credibility that proved crucial in attracting like-minded bloggers to her platform. Today, her group has more than 50 bloggers that highlight and inform a loyal and satisfied readership that continues to grow.
Alissa Circle wanted to put her creative vision out there. She has used the power of social media extensively to build connections with brands and people. She and her network of bloggers and social media strategists manage brands for companies. The secret to her success? Alissa credits her curiosity and experience as a mom to figure out how to make people connect with brands better. Her blog Rags to Stitches is reflective of her evolution as a brand manager.
Deborah Collins runs a blog for prospective grooms and brides that want to make their special day matter. Deborah showcases couples and their wedding planning, offering inspirational ideas come wedding season. From the wedding dresses, to the menu and the wedding places, her blog Wedding Thingz covers all aspects. Furthermore Deborah uses polls and surveys to gauge what wedding ideas are popular with her readership and how event planning surveys are helping couples make the most financially-prudent yet amazingly thematic decisions as their big day approaches. All Christina needed was to grow her network and cultivate a network of wedding photographers, caterers, etc. as part of her Wedding Thingz community.
Who said what happens in Vegas isn’t for families? That’s the question that Vegas Family Events & Magazine answers for families, showcasing all-ages local events, restaurants and more. Daneyelle Lorenzo heads a Vegas Family Squad that maximizes the potential for Vegas as a tourist destination for all.
Where do aspiring Mompreneurs go when it comes to balancing their business responsibilities and taking care of family and everything that comes in between? Rachel Blaufeld has the answers. There are moms out there who are always looking for tips and conversations on how to make the most of their family life and their business calling both. Rachel takes help from a variety of sources like online questionaires, polls, surveys and more to dispense tried-and-tested parenting and business advice for Mompreneurs out there. Comprehensive human resource data can help moms like Rachel chart the most workable career trajectory as they work at growing their businesses. That’s one of thebiggest reasons why Bacnk’nGrooveMom dispenses genuine and trustworthy advice for Mompreneurs.
If parents and caregivers wanted a place that addresses their concerns about keeping children safe from predators, Pattie’s Safely Ever After is the resource that they should check out. The place features everything from safety rules for kids to follow, to identify the bad influences in our midst. All in all, the site offers guidance and advice for parents.
Vicki loves working out and staying healthy. She’s passionate about busy moms trying to maintain a lean and green healthy life and has a couple of ideas on how to make it happen. The V.Method blog is her entrepreneurial effort, showcasing advice and tips on workout methods, nutritional do’s and donts, fitness DVDs and more. Her avid readership and customers give her meaningful feedback too, feedback that can help improve medical surveys immensely.
For moms who want to get the most out of their budget, Frugal Ferret is the answer. Run by Billie Hillier, the website features an assortment of online items and grocery shopping deals that can help moms save as much as 50% on their bills. Discount codes, coupons, and more are well within reach of the website’s users.
Amy wanted to build a community of moms that can meet face-to-face and mingle. A place where moms can learn the tips of parenting and share stories and just feel completely at ease. Be it about traveling, good food and anything else, MommyMatter is the culmination of that idea, offering solutions for moms, mom-to-be’s, Mompreneurs, soccer moms and all. Essentially, its Mom Central, a place where community surveys can prove beneficial to moms that want answers to everyday questions.
Tanya Masse loves tickling the funny bones of the people she meets. She writes and draws Comic Strip Mama Blog, highlighting the lighter side of life. Her message of positivity has won her a devoted fanbase, website regulars who never miss out on the next series of Comic Strip Mama.
There’s a common thread in how moms can transform into Mompreneurs. The idea is to go for something that you absolutely love doing, and creating value for communities by offering solutions that work for your target audience. Mompreneurs are not just here to stay, but are transforming how businesses of the future will operate.
Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.