If you look up the word “pet” in your dictionary, you will get the meanings “a special loved one” and “a domesticated animal kept for companionship or amusement.” ...

Welcome to the third and final installment in our Survey Bias series where we talk about all the different sorts of survey biases that can occur during a ...

In our previous (which was also the first) article of the series, we talked about survey bias and one of its types, Sampling Bias. For those of you who ...

There are tons of online articles available on general rules for preventing survey bias and maximizing survey feedback. And they all are great resources if you want ...

McKinsey calls Gen Z the ‘True Gen’ in one of its recent reports, Brought up in the backdrop of digital normalcy, economic recession, school shootings, diverse family structures, legalization ...

People completing most of their online tasks on mobile phones is a norm now rather than the exception. Desktop usage has lagged behind mobile phone use for the ...