[INFOGRAPHIC] Internet Marketing And Their Impact vis-à-vis SMBs

There used to be a time when traditional advertising channels like TV and print were all you needed to remain a marketing juggernaut. Both the old media required a heavy investment in order to reach out to a large audience. Then the internet came and changed the way marketing was done. In fact, the universal access afforded by the internet made marketing accessible to even those small and medium sized businesses that didn’t have a huge advertising budget to tap into. Even mobile has evolved, making it one of the prime drivers of marketing in this knowledge age

The introduction of social media networks on the internet was another masterstroke. With the advent of Facebook and Twitter plus many other social networks, businesses of any size or hues would be able to reach out to their intended audience and then some. The added advantage of using these social media networks was that brands and businesses would see exactly how well were their advertising campaigns performing. Market and business research costs became virtually non-existent as businesses had access to the pertinent demographical data at their fingertips. It is believed that 75% of the businesses employing internet marketing are assured of its success in their marketing plans and strategy.

And now, with the advent of the mobile smartphone revolution, mobile marketing is also becoming a most sought after endeavor, since most of the people nowadays are using their mobile devices to make a purchase over the internet.

The following infographic shows how internet marketing has impacted small and medium sized businesses as well as social media businesses. It also takes a look at how much companies are willing to invest in internet marketing to further their goals.

<br /><a href="https://www.surveycrest.com/blog/infographic-internet-marketing-and-smbs/"><br /><img src="https://www.surveycrest.com/blog/wp-content/uploads/2015/04/Internet-Marketing.png" title="[INFOGRAPHIC] Internet Marketing and their Impact vis-à-vis SMBs" alt="[INFOGRAPHIC] Internet Marketing and their Impact vis-à-vis SMBs" border="0" /><br /></a></p>
<p>by <a href="https://www.surveycrest.com/">Surveycrest.com</a><br />