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That time of the year is near when you decorate your tree, eat delicious turkeys, and forget your worries.
Yes, Christmas is almost on your doorstep. (How fast times fly!)
Speaking of trees and turkeys, approximately 25-30 million real Christmas trees are sold annually in the United States, and 10 million turkeys are cooked in the United Kingdom yearly.
This is the season to be jolly and gather valuable insights!
With the holiday spirit in full swing, what better way to engage with your audience than through a Christmas survey?
Ask yourself:
Are you a business looking to optimize your marketing strategy?
OR
Are you an organization aiming to gauge customer satisfaction?
Regardless of what you want, boosting participation in your Christmas survey is a PRIORITY!
Today, we’ll explore creative ideas to ensure your survey captures the respondents’ attention and delivers actionable results.
We’ve got you covered from crafting compelling survey questions to leveraging social media to reach a broader audience.
Stick around for a while because we have some amazing ideas for you!
Let’s get your teeth into the “crafting compelling survey questions” part first.
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When you craft questions for your Christmas survey, remember you’re asking FOR A REPLY.
And, replies from your participants are your primary data which carry a lot of weight for your survey.
It’s quite simple if you think about it:
The more DATA, the more WEIGHT.
Thus, your participants should answer your questions as if they’re in the lap of luxury. In short, make them as comfortable as possible.
Once you lay your hands on the data, it’s time to lighten the weight and put your thinking cap on. Well, more about that in another blog.
How about we begin with the questions now?
Don’t be scared by this term – it’s a statistic characterizing the human population (or population segments broken down by age, sex, location, etc.).
Asking questions based on these factors is a must. They give you a heads-up that the answers will be fresh from the oven every time you read them. It’s truly the diversity of the answers that encourages you to GO THE DISTANCE in your Christmas survey.
Add the following questions in the demographic section and you’re good to go:
Full stop! That’s all you need to ask. Moving on to…
Knowing holiday preferences is the obvious second idea, and it’s not rocket science.
Each person enjoys holidays in their unique way. It’s actually an art to hone in on the ways they prefer, especially if you’re crafting questions for your holiday survey.
Upon knowing these preferences, you’ll get a crystal-clear picture of how your participants celebrate Christmas.
Include the questions below to do so:
Voila!
Now, it’s a raw fact that preferences arise from habits. Which brings us to #3…
Habits are established customs that people live by. When it comes to Christmas, holidayers become set on going on a shopping spree.
It’s just natural! We all are entitled to get a little retail therapy from time to time, right?
Being familiar with your participants’ shopping habits will fruitfully contribute to the data you’re trying to gather.
These questions will definitely hit the mark:
Bingo!
How about we take it up a notch? The moment has come for you to market your brand and for us to squeeze in idea #4 which is…
Christmas is a great opportunity to spread the wings of your brand. Since you’re already on the verge of GOING THE DISTANCE, why not GO AN EXTRA MILE and raise your brand awareness?
Besides awareness, you have an opportunity to shape your customers’ perceptions.
Image a newly constructed building that arrests your thoughts. However, what’s the point of such a fine and dandy building when it’s not well cared for?
That’s exactly how you should approach brand awareness and perception. Your brand is the building you’ve erected, and the perception is the brand values you instill in your customers, maintaining it in the long run.
Want the questions? Here they are:
Piece of cake!
So far, you’ve covered demographics, holiday preferences, shopping habits, and brand awareness and perception of your customers. These are more than enough to boost participation.
But wait…
Why not add more fuel to the fire? The #5 and final idea is…
It’s what we’re here for, aren’t we? This is where you really pull the strings and be direct with your customers.
As a brand owner, it’s your responsibility to continue EXPANDING and GAINING LOYALTY. To do that with flying colors, present these questions:
There you have it! But it’s not the end of the line.
With questions out of the way, we can focus on helping you broaden your brand’s social media reach.
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Alright, friend, let’s talk about social media.
If you’re running a Christmas survey and want to get some serious participation, then it’s time to put those social platforms to good use.
You know the drill – everyone is on social media during the holiday season, scrolling through festive memes, looking for gift ideas, and checking out what their friends are up to. So why not take advantage of that?
Here’s the thing: people love sharing their thoughts, particularly when it’s something fun or related to the holiday spirit. So, if you can get creative, your survey could go viral (or at least get a solid number of responses)!
Start by posting some super fun, visually appealing content.
We’re talking bright, eye-catching images, maybe with a little holiday sparkle or some cute Christmas-themed graphics.
A well-designed post will stop people in their tracks as they scroll.
Oh…
Make sure to add a catchy caption!
Something like:
We want to hear from YOU about your favorite Christmas tradition! Please take 2 minutes to fill out our survey!
Short and sweet, but enough to ignite their curiosity.
Social media platforms, like Instagram Stories and Facebook, enable you to create quick polls or quizzes.
You could ask something as simple as:
What’s your must-have Christmas dessert?
OR
Which Christmas movie is the best of all time?
After your followers engage with these mini-polls, slide in a subtle link to your full survey. It’s a smooth way to pique their interest without being too pushy.
Plus, you’re meeting them where they’re already interacting.
Hashtags are a game-changer when you’re spreading the word about your survey.
Use popular holiday-related hashtags like #ChristmasSurvey, #HolidayFun, #FestiveSeason, or even make your own unique hashtag.
The key is to make it easy for people to find your survey, even if they haven’t been following your account.
Bonus tip: Check out trending hashtags during the holiday season and hop on them. If there’s a fun Christmas meme going viral, jump in and link to your survey while you’re at it!
If you have any local influencers or even friends with a decent social media following, team up with them!
They could help you blow the whistle by sharing your survey link on their profiles. They can even do something fun like asking their followers what their top Christmas wish is, and then encourage them to fill out your survey for a deeper dive.
Not only does this increase your survey’s reach, but it also introduces an element of excitement and trust because their followers are more likely to take action.
Okay, who doesn’t love a freebie?
Hosting a small giveaway is a great incentive to get people to participate in your survey.
The idea is straightforward: fill out the survey, and you’re entered into a draw to win a Christmas-themed prize. Perhaps a gift card, a cozy holiday blanket, or even a box of chocolates.
Whatever you choose, make sure it’s something that feels festive and desirable!
And hey, don’t forget to announce the winner publicly on your social media accounts – it’s a nice way to thank everyone who participated and convince others to jump in for the next one!
Once people start filling out your survey, keep them engaged by sharing sneak peeks of the results.
You could create Instagram or Facebook Stories with some fun, surprising findings, like:
Did you know that 50% of people think Christmas cookies are the best part of the holiday?
Sharing these little tidbits builds excitement and shows your followers that their opinions matter.
They’ll be more likely to participate themselves if they see that others are involved, too.
Don’t stick to just one platform!
If you’re on Instagram, tweet the link on Twitter, share a post on Facebook, and even create a TikTok video around your survey (yep, you can get creative there too!).
The more places you post, the more chances you have for people to find your survey. And, of course, tailor your posts to suit each platform’s vibe.
A casual, fun tone works wonders on Instagram, while Twitter is great for short, snappy posts with links.
At the end of the day, the key to getting people involved in your Christmas survey is making it fun, delightful, and easy to share.
Remember:
Roll up your sleeves, get creative, and let the Christmas cheer fuel your social strategy. MERRY CHRISTMAS in advance and HAPPY SURVEYING!
Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.
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