Is your business spiraling towards a quick demise? Don’t sweat it! It happens, especially if you are running an online business. Online businesses face cutthroat competition these days because there are so many variables to account for. Even the most well thought out marketing strategy can fail. If you find your business in a tough spot, you need to look no further than social media marketing.
Social media marketing can help you breathe new life into dismal conversion rates and help build your brand. According to Gartner research, more than half of CMOs (Chief Marketing Officers) consider social media a top investment area.
This shows that social media has become an important factor in the customer journey. People will refer to online reviews, check product ratings, and ask social network connections for input. The right social media strategy can help you target all these aspects. A great social media marketing strategy needs effective tactics such as choosing the right social media bio link, posting engaging content, and interacting with the right communities. Here are eight social media actions for 2016 that you have to include in your social media action plan.
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Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.
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